International Tourism Policy and Planning (Asean) Brunei

International Tourism Policy and Planning (Asean) Brunei

Content Title Page General information of Brunei Darussalam1 Tourist Attraction5 International Tourism Policy and Planning15 The Tourism Industry of Brunei15 The advantage & disadvantage17 of tourism policy and planning in Brunei The trend and future tourism industry in Brunei18 Tourism Information22 Reference Preface This report has been prepared to present for supporting the knowledge about International Tourism Policy and Planning (ASEAN) of Brunei Darussalam

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It’s includes the things that related to the topic which begin from the country introduction, tourism policy and planning in Brunei Darussalam, the positive and negative impact, and etc. It is hoped that this report will be able to use and be useful for everyone who interested in. What if there are any mistakes, we would like to apologize for the mistake in advance. Brunei Darussalam [pic] [pic] History Brunei was trading with China during the 6th century and, through allegiance to the Javanese Majapahit kingdom (13th to 15th century), it came under Hindu influence.

In the early 15th century, with the decline of the Majapahit kingdom and widespread conversion to Islam, Brunei became an independent sultanate. It was a powerful state from the 16th to the 19th century, ruling over the northern part of Borneo and adjacent island chains. But Brunei fell into decay and lost Sarawak in 1841, becoming a British protectorate in 1888 and a British dependency in 1905. Japan occupied Brunei during World War II; it was liberated by Australia in 1945.

The sultan regained control over internal affairs in 1959, but Britain retained responsibility for the state’s defense and foreign affairs until 1984, when the sultanate became fully independent. Sultan Bolkiah was crowned in 1967 at the age of 22, succeeding his father, Sir Omar Ali Saifuddin, who had abdicated. During his reign, exploitation of the rich Seria oilfield had made the sultanate wealthy. Brunei has one of the highest per capita incomes in Asia, and the sultan is believed to be one of the richest men in the world. In Aug. 1998, Oxford-educated Prince Al-Muhtadee Billah was inaugurated as heir to the 500-year-old monarchy.

Sultan Bolkiah began taking cautious steps toward democratic reform in Sept. 2004, when he reinstated Parliament for the first time since Brunei gained independence in 1984. He was widely praised in May 2005 when he fired four members of his cabinet, including the education minister, whose plan to expand religious education angered many parents. Official name: Negara Brunei Darussalam (The Country of Brunei, Abode of Peace) Location: Located on the northern shore of the Island of Borneo, between longitudes 114’04? and 114’23? East and latitudes 4’00? and 5’05?

North. Brunei, although occupying less than 1% of Borneo’s land area, is the only sovereign country on the island, which it shares with the Indonesian provinces of West, East, South and Central Kalimantan and the Malaysian states of Sabah and Sarawak. Land area: 5,765 sq. km. Population: 372,360 (2005 est. ) Density: 65 persons/sq. km. Capital city: Bandar Seri Begawan Population: 236,200 (district) Ethnic groups: Malay: 67%; Chinese: 15%, indigenous tribes: 6%; other: 12% Language: Bahasa Melayu (Malay) is the official language, but English is widely spoken.

Mandarin, Chinese dialects and native languages of Borneo are also spoken by segments of the population. Religions: Islam (official): 67%; Buddhism: 13%; Christianity: 10%; indigenous beliefs and other: 10% Nationality: Bruneian(s) National philosophy: Since gaining independence from the British in 1984, Brunei has adopted the national philosophy of the Malay Islamic Monarchy (Melayu Islam Beraja), a system that encompasses strong Malay cultural influences, stressing the importance of Islam in daily life and governance, and respect for the monarchy as represented by His Majesty The Sultan.

It is a philosophy of tolerance, which allows other cultures to follow individual traditions and to practice other religions. Climate: Temperate equatorial climate year round, characterized by temperatures ranging between 23 to 32 degrees Celsius, and an average annual rainfall of 320 cm. There is no distinct rainy season, though the period from November to March tends to bring heavier rains. Borders: Bounded on all sides by the Malaysian state of Sarawak, except for a 161 km long stretch of coastline along the South China Sea to the north.

Administrative divisions: 4 Districts: Brunei-Muara (housing the capital city), Tutong, Belait, and Temburong Head of State: His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah Ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam. His Majesty is the 29th ruler of his line, which began with Sultan Muhammad in 1405. System of government: Independent sovereign constitutional Sultanate, with His Majesty The Sultan as the supreme executive authority.

His Majesty is advised by an appointed Council of Cabinet Ministers, Religious Council, Privy Council, a Council of Succession and a Legislative Council. Economy: With a total GDP of around US$6. 5 billion and a per capita GDP of around US$18. 3 thousand (2002), Brunei’s resource-rich (oil & natural gas) economy affords its population high living standards, resulting in positive social indicators such as high literacy rates, longer life expectancy, and low unemployment and crime rates. The government provides for all medical services and subsidizes rice and housing.

Government, construction, services, retail and some light manufacturing are the other major sectors in Brunei’s economy. The government is currently working towards economic diversification in which tourism plays an important role as well as encouraging foreign investment and developing education and human resources. These measures are designed to prepare the nation for the challenges of the future when the oil and gas reserves will have been depleted and new sources of income will be needed to maintain the current high standards of living enjoyed by Bruneians. Brunei Darussalam’s Tourist Destinations Istana Nurul Iman [pic] [pic] The largest residential palace in the world, the Istana Nurul Iman is the home of His Majesty Sultan Haji Hassanal Bolkiah of Brunei and the site of his Prime Ministerial offices. Built on a leafy, riverside sprawl of hills, the Istana boasts golden domes and vaulted roofs which echo Islamic and Malay architectural influences. The name “Istana Nurul Iman” is taken from Arabic and means Palace of the Light of Faith. It was designed by Filipino architect Leandro V. Locsin, who utilized the architectural motif of golden domes and vaulted roofs to echo Brunei’s Islamic and Malay influences.

The interior of the palace was designed by Khuan Chew, Design Principal of KCA International, whose other works include the Burj Al Arab in Dubai. Construction was handled by Ayala International, a Filipino construction firm, and completed in 1984 at a total cost of around $400 million USD. The palace contains 1,788 rooms, which includes 257 bathrooms, a banquet hall that can be expanded to accommodate up to 5,000 guests, a mosque accommodating 1,500 people. The palace also includes a 110-car garage, an air conditioned stable for the Sultan’s 200 polo ponies, and 5 swimming pools.

In total, Istana Nurul Iman contains 2,152,782 square feet of floor space. • Bandar Seri Begawan [pic][pic] Habitation on the banks of the Brunei River can be traced back to the 7th century where there had been settlements similar to those in Kampong Ayer, located on areas close to the present site of the Brunei Museum. Seri Begawan was named after the Sultan’s late father Sir Omar Ali Saifuddien on 5 October 1970, its original name being Bandar Brunei or Brunei Town. Begawan is a name given to Bruneian monarchs who have abdicated, originally coming from the Sanskrit word for god.

Seri also comes from the honorific Sanskrit word Sri. Bandar comes from Persian via Indian languages and means port or haven (Bandar means “town” in Malay). On 1 August 2007, The Sultan of Brunei gave consent for the extension of Bandar Seri Begawan from 12. 87 square kilometers to 100. 36 square kilometers and for a list of the included villages and see “Expansion of the City” below. • Sultan Bolkiah’s Tomb [pic][pic] The Sultan Bolkiah Tomb in the Kota Batu area is a famous historical monument in Brunei. Between 1485 and 1524, Brunei was ruled by the remarkable and enigmatic Sultan Bolkiah.

Better known as Nakhoda Ragam, or Singing Admiral, he was known as a seafarer, warrior and artist. Sultan Bolkiah spent large amounts of time at sea, journeying far throughout the Southeast Asian archipelago. His fleet visited Java and Malacca, and conquered Sulu and Manila in the Philippines. Sultan Bolkiah was the fifth ruler of Islamic Brunei and his reign is known as the nation’s golden age. Sultan Bolkiah died at sea, and his mausoleum and adjoining cemetery garden grace the banks of the Brunei River where the ancient capital is believed to have been sited, off Jalan Kota Batu, near the Brunei Museum.

This historical tourist attraction is packed with visitors throughout the day. • Brunei Museum [pic][pic] The museum is the largest in Brunei Darussalam, four kilometres outside Bandar Seri Begawan on a hill at Kota Batu, which itself is an archaeological site of great importance. Lying in 48 hectares of parkland, the museum is a fine example of Islamic architecture with many of the engravings and designs taken from typical Brunei Malay patterns, some of which appear on Sultan Bolkiah’s tomb.

The galleries inside comprise an imaginative natural history section and a glittering collection of Islamic art, which includes many rare manuscripts, works of art and artefacts from the Islamic world dating back to the 9th and 10th centuries. Galleries are also devoted to Bruneian artifacts and customs, ceramics, fine art and the oil industry in – a display set up by Brunei Shell Petroleum. A sixth gallery is reserved for temporary exhibitions and the lower ground floor houses the administrative and technical section of the museum which is not normally open to the public.

Some of the larger exhibits are in covered shelters in park land at the back of the museum. Opens daily from 9. 00 am till 17. 00 pm except Tuesdays, Friday 9. 00 am to 11. 30 am and 14. 30 pm to 17. 00 pm • Kampong Ayer When people think of Bandar Seri Begawan, Brunei, they think of Kampong Ayer, the Water Village, the stretch of stilted homes that extends for more than 3 kilometer along the banks of Sungai Brunei but Kampong Ayer is not part of the municipality of Bandar. This water village was called “Venice of the East” by early European visitors who visited Brunei.

There are public facilities including schools, health centers, police stations, shops, and other incidentals that make the Kampong Ayer attractive to the visitors. Kampong Ayer or the Water Village is an area of Brunei’s capital city, Bandar Seri Begawan that is located at Brunei Bay. It is the world’s largest water village. There are 39,000 people live in the Water Village which is 10 percentages of the nation’s total population. The Water Village buildings are constructed on stilts above the Brunei River. The building of Kampong Ayer is very suited to the tropical environment. It made of local materials and allow for excellent ventilation.

The most of houses are painted with colorful color. The oldest houses are on mangrove and ironwood posts which walls made of woven nipa palm. The modern buildings stand on reinforced concrete piles, which allow for double-storey structures. The modern buildings are on concrete piles which allow building for 2 stairs. The Government has provided the many of facilities such as foot-bridges, concrete jetties, piped water, electricity supplies telephones, a school, mosques, clinics, a police station and a marine fire station for preserving Kampong Ayer as Brunei Darussalam’s most valuable heritage.

You can hire water taxi for getting experience of this heritage. You will watch the art of thousands building of homes at the estuary of the Brunei River and strange transportation. You will also eat snacks which are the local dessert and tea. • Sultan Omar Ali Saifuddin Mosque Sultan Omar Ali Saifuddin Mosque, the old mosque as a god of Brunei Darussalam is located at the center of Bandar Seri Begawan, the capital city of Brunei Darussalam. Sultan Omar Ali Saifuddin Mosque is One of the most spectacular mosques in the Asia Pacific and a major landmark and tourist attraction of Brunei Darussalam.

The mosque was designed and built by the Sultan Omar Ali Saifuddin III, which he has been hailed as the architect of modern Brunei, and he was also the father of the present Sultan. This mosque was finish bliut in 1958 and is an impressive example of modern Islamic architecture. This is beautiful and has been dubbed “the mini Taj Mahal”. Almost the material used for the building are imported from around the world including; marble from Italy, Granite from Shanghai, author glass pane from England, floors and carpets from Belgium and Saudi Arabia. However, the interior of the mosque is for prayer only.

The most recognizable feature of mosque, the main dome is covered in pure gold. The mosque stands 52 meters (171 ft) high and can be seen from virtually anywhere in Bandar Seri Begawan. The attractions are displaying both the religious beliefs and the unbelievable wealth of the Brunei’s Sultanate. The special thing that can make visitors recognize about Sultan Omar Ali Saifuddin Mosque is the tallest minaret. In a unique way it mixes Renaissance and Italian architectural style. The minaret has an elevator to the top, so it is the one thing that can attract tourists to come and enjoy a panoramic view of the city.

Times for visiting are 8 am – 5. 30 pm from Sunday to Wednesday. It is free of charge. You are not allowed to enter on Thursdays or Fridays or during prayer time. You must get politely dresses, don’t wear shorts and singlet and remove your shoes before you enter it. Women must wear some kind of head dress which can be loaned free of charge at the mosque. • The Royal Regalia Museum The Royal Regalia Museum (Bangunan Alat Kebesaran Diraja) was established on the 1992 to celebrate Silver Jubilee of His Majesty’s accession to the throne. It is located at the center of the capital; Bandar Seri Begawan.

The Royal Regalia Museum has received a vote of 8 countries in ASEAN as the most visited museum. The museum is a collection of history, and current use sultan such as gold clothing when he ascended the throne, gold in tribute from the leaders of various countries, gold crown, the armory in gold and silver, and many others. The hall was built on the Winston Churchill Memorial Building that has been renamed, modernized and extended. The center of the hall is a gallery that topped with a mosaic-tiled dome which was constructed in 1971. The royal coronation carriage surrounded by regalia from the royal crowning ceremony made pride to this place.

The Constitutional History Gallery is the left of the main entrance which constructed in 1984 for the part of the country’s independence celebrations. There are documents, photographs, rare recordings and films which the most area concentrates on the proclamation of the 1959 constitution. For the right is gallery about the life of His Majesty up to the time of the coronation. There are his early childhood and chronicles his schooling in Brunei Darussalam, Malaysia and Britain at the Royal Military Academy Sandhurst. Moreover the royal collection, an exhibition is set up at the Royal Regalia Museum.

This exhibition gives information of the history of Brunei’s constitution. Thus you will learn about the government of the Brunei. Therefore the Royal Regalia Museum reflects the royal, historical, cultural and the political aspects of the country of Brunei. Times for visiting are 8. 30am – 5pm on Saturday to Thursday and 9am – 11. 30am and 2. 30pm – 5pm on Friday. It is free of charge. You must remove their shoes before entering the building . • Jame Asr ‘Hassanil Bolkiah Mosque Jame Asr ‘Hassanil Bolkiah Mosque or Golden Mosque is a mosque that is graceful and holy of Brunei Darussalam.

Jame Ars ‘Hassanil Bolkiah Mosque is called Kiarong Mosque by the native people. It is situated in Kampong. Consider as the one of the grandest monuments to Islam in the whole region. The Jame Asr ‘Hassanil Bolkiah Mosque is gorgeous by the brainchild of His Majesty the Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah and Yang Dipertuan Negara Brunei Darussalam. It was built to celebrate the 25th anniversary of His Majesty’s accession to the throne. The Mosque was officially opened on a Thursday, 14 July, 1994. Mosque was built in 1987 and completed in 1994; the construction period is 7 years.

Which have very big 2 prayer rooms, can support more than 3000 people. And in Jame Asr ‘Hassanil Bolkiah Mosque have stairs which each floor has 29 steps. And the landscape is mix between gardens and fountains. It also has a sea-blue roof, shimmering golden domes, and slender minarets. With its delicate decorate minarets and shimmering golden domes can see clearly visible along the main route into town from the airport. Times for visiting are 8am to 12noon, 2pm to 3pm, and 5pm to 6pm. Every Sunday to Wednesday, but the mosque will closed to non-Muslims on Thursdays.

And open on Saturday provided that there is no official function the following day. Visitors may enter to the mosque but the staff will asked to remove their shoes before entering and to exercise due consideration for people praying. Women are should cover their heads and dress conservatively or women have to wear a long blouse provided by them. And when the visitors enter into the mosque they will not allow to taking a photo. • Jerudong Theme Park Jerudong Theme Park is one of the most favorite places of the visitors of Brunei. It is open to public.

You don’t need to buy any ticket for visiting this park. There is a polo complex nearby. It is one of the largest polo complexes of the world. Jerudong Theme Park was built by the Sultan of Brunei for the people of this country. You can find various amusement rides for kids in this park. Adults can also enjoy some of the rides. There are some food kiosks. This is an ideal place for picnic. Other than the holidays the park is not over crowded. So you can enjoy the rides as long as you want. If you want to relax on the weekend then this is the ideal place for you.

The casual ambiance of the park is sure to win your heart. Jerudong Theme Park of Brunei is the largest amusement park of in South East Asia. It is also one of the most expensive amusement parks. Jerudong Theme Park in Brunei includes several things such as an amphitheater, water fountain, laser show, polo range, roller coaster, golf course etc. Currently the number of visitors has gone down because of the rides which are not functioning properly. However the administrators are planning to invest in rides within a few years to make this park as attractive as before. • Ulu Temburong National Park

Ulu Temburong National Park, formerly known as the Batu Apoi Forest Reserve is the national treasures of Brunei. It is a special place and a highlight of every visitors to Brunei because it is preserved, untouched and with a variety of activity and interest options. The National Park is almost 40 percentages of the Temburong District of Brunei. It is about 50,000 hectares or 500,000,000 square meters of the Batu Apoi Forest Reserve. It is the best preserved tropical rainforest on Borneo. The National Park includes variety of wildlife from lowland forest and jungle rainforest to montane forest.

The National Park is mountainous with steep slopes, narrow ridges and has many peaks, the human are not easy to access there so it has limited human impact on the area and helped preserve its for a lot of biodiversity. You will be amazed by the transition from cultivation and secondary vegetation to deep jungle. Within the park, there is the Belalong River Basin; it is reserved for scientific study. The Kuala Belalong Field Studies Centre is operated by the University of Brunei Darussalam hosts scientists from around the world for surveying and studying the eco systems and animal inhabitants.

You can follow the walkway at the National Park, cross the Suspension Bridge and take the path (about 1200 steps) up to the base of the Canopy Walkway, and climb the aluminum staircase 60 meters to the top for viewing above the tops of tree and watching the birds, taking in the view and waiting for other wildlife to arrive. The National Park can only access by boat and tourists can ride water taxis from Bandar Seri Begawan, the capital of Brunei to the main town of Bangar in Temburong District. The boat ride is memorable and is part of experience in visiting of the national park.

You prepare to get out and push the boat when the river level is low. You do not worry about accommodation because is available at the Ulu Temburong National Park. You can book accommodation at travel agents in Bandar Seri Begawan. International Tourism Policy and Planning (ASEAN) Tourism policy is a progressive course of actions, guidelines, directives, principles and procedures set in an ethical framework that is issues-focused ad best represents the intent of the community to effectively meet the its planning, development, product, service, marketing and sustainability goals and objectives for the future growth of tourism.

It can be defined as follows: A set of regulations, rules, guidelines, directives, and development/ promotion objectives and strategies that provide a framework within which the collective and individual decisions directly affecting tourism development and the daily activities within a destination are taken. Tourism planning which are considers all of the tourism resources, organizations, markets, and programs within a region. Comprehensive planning also considers economic,  environmental, social, and institutional aspects of tourism development. The Tourism Industry of Brunei

Brunei Tourism, a Department under the Ministry of Industry and Primary Resources, is the country’s National Tourism Organization, in charge of tourism planning, development, marketing and promotion, as well as licensing of tour companies. Actively engaged in the promotion of tourism to Brunei and in the development of its tourism industry, Brunei Tourism is committed to working closely with both local and overseas industry partners and media, as well as exploring all possibilities to promote, increase tourist arrivals and position Brunei Darussalam as a new and exciting travel destination in Asia.

Brunei Darussalam’s vision is to promote the country as a unique tourist destination and gateway to tourism excellence in South East Asia. The objectives are to create international awareness of Brunei Darussalam as a holiday destination, to maximize earnings of foreign exchange and make tourism as one of the main contributor to GDP. It will create employment opportunities. The country offers a wide variety of attractive places to be visited and experienced.

The rainforest and National Parks are rich in flora and fauna. Its most magnificent mosques, water village (traditional and historic houses on stilts), rich culture and Jerudong Theme Park are among the uniqueness of Brunei Darussalam. The government is now actively promoting tourism as an important part of its economic diversification. It would like to see a target of 1 million-visitor arrival by the year 2000. From January to August 1999, the statistic recorded 405,532 visitors visited Brunei Darussalam.

Highlighting the potential of developing Brunei’s niche tourism sector, the Minister cited a study conducted by the European Commission in 2004, which predicted that tourism in Europe would double until the early 2030s, mostly from alternative tourism. And Brunei has been a member of the World Tourism Organization (UNWTO), the Madrid-based specialized United Nations agency, since 2007. • Tourism Policy The government is committed to the development of tourism industry taking into consideration the traditional and cultural values as well as the sustainability of our environment.

Brunei has planning to develop Brunei Darussalam as a unique tourist destination and gateway to tourism excellence in Southeast Asia. • Tourism planning Objectives 1. The promotion of a favorable national image and create international awareness of Brunei Darussalam as a holiday destination. 2. To maximize earnings of foreign exchange and make tourism as one of the main contributor to Gross Domestic Product. 3. To create employment opportunities. Responsibilities 1. Act as the National Tourism Organization for Brunei Darussalam. 2. Issuance of travel agent license and monitoring of their activities. 3.

Coordinating body for tourism activities. 4. Implementing tourism policies and tourism related activities. The advantage of tourism policy and planning in Brunei • Tourism policies in Brunei According to tourism policy of Brunei, the advantages of tourism policy of Brunei are the environment is protected from tourist by the policy of sustainability environment. The traditional and cultural of Brunei has been disseminating by tourism that may cause local community to participate in the dissemination of culture and traditional of destination, this may result in employment in the local community as well.

Tourism of Brunei is more recognizable from the planning of develop Brunei Darussalam as a unique tourist destination and gateway to tourism excellence in Southeast Asia, that may cause increasing tourist and revenue. • Tourism planning in Brunei According to tourism planning of Brunei, the advantages of tourism planning of Brunei are making foreigner tourist interest to come to travel in Brunei and more advantage of tourist form maximum earnings of foreigner exchange.

The people in Brunei has job from tourism and GDP will be better from tourism as well by the planning of government. The make sure of tourist activity will be saving and the best activity by the planning of Issuance of travel agent license and monitoring of their activities. The attraction tourist to come to Brunei by Implementing tourism policies and tourism related activities and Act as the National Tourism Organization for Brunei Darussalam planning. The disadvantage of tourism policy and planning in Brunei Tourism policies in Brunei According to tourism policy of Brunei, the disadvantage of tourism policy in Brunei are similar to the impacts that almost every other country experiences from tourism is public local resources as resources to be exploited for tourism, overdevelopment of natural areas and beaches, pollution and littering, the corrupting influences of tourists leaving behind their responsibilities on vacation and forget to pack their common sense, morals. Tourism planning in Brunei According to tourism planning of Brunei, the disadvantages of tourism planning of Brunei is possible that the development of a tourism industry catering for foreign visitors could reduce the volatility of a small nation’s foreign exchange earnings. However, such diversification is not always effective. The trend and future tourism industry in Brunei Brunei is a small country but wealthy in natural oil and gases.

In term of tourism industry, the government or the Minister of Industry & Primary Resources Brunei Darussalam focuses on the niche tourism that intends to develop the nation’s unique attractions – its pristine nature, rich culture and traditions, strong Islamic heritage and stability. Although the economics of Brunei is growth than other countries in the region but the main incomes come from the natural oil and gasses so, the tourism industry still considering as infancy compared to others in the region.

The government conduct the tourism policy and tourism development that not consider only economic and technical necessaries but their also concentrate in the demand for a useful environment and the need of local people. They try to balanced sustainable and secure growth for the country together. Brunei is the country that has high of discipline and role in their way of life with faithful of religion. They have their own characteristics of local culture, tradition, beautiful places and life style. All of these are ombined this country to be an interesting place for the oversea people. According to the Mr. Shin Yong Eon, the Director General of Tourism Industry Bureau, Ministry of Culture, Sports & Tourism of Korea, said: “The Asia Pacific is second in the global arrivals market, accounting for 22 per cent or 204 million and most populous and one of the fastest growing economically. Therefore, if there is a good cooperation and help each other between private sectors and government sector to operate and develop tourism industry to promote and attract people come to visit in the country.

We can ensure that the tourism industry of Brunei will be grow and popular in the next soon. The Tourism Industry Besides export-oriented activities, tourism is also one of the industries that being promoted as part of the overall diversification programmed. In order to strengthen the development of the tourism industry, a tourism master plan has been commissioned and implemented. The master plan outlines strategies for promoting the industry that includes the provision of facilities, places of interests and development of human resource in spearheading the industry.

Sales and marketing strategy support tourism – Brunei may not be categorized as a country with well-positioned infrastructure to attract mass tourism covering regional and international visitors at the same time. – Brunei’s target markets include: up market, respectful, experience-and tranquility-seeking tourists, who spends generously, while having minimal impact on the country’s social fabric and natural environment. – Brunei’s competitive strengths as a destination include: Unique estination, Preserved rainforest covering 78 per cent of the country, The forests are protected, the beaches are pristine and much of the country has been left in its natural state, No crowded slums, good roads, discipline traffic, English speaking people, and all the infrastructures needed to make visitors feel at ease, A wealth of heritage that has been preserved well e. g. Kampong Ayer, Temburong National Park, Masjid Sultan Omar Ali Saifuddien, Masjid Jami Asr Hassanil Bolkiah, Brunei Museum, the Berakas beach and reserve forest. The potential of Community Tourism could be strategically planned, developed and promoted. – One of the objectives of a community tourism program is to make the tourists pay for their experience on the lifestyles of a community. Brunei can create a niche in the regional tourism industry with this product. – To adopt a multiplier effect strategy to reach the target market, such as the followings: Sales and business development activities with the travel industry.

Royal Brunei Airlines, the nation’s flagship carrier, flies non-stop or direct to mot major Asia-Pacific destinations and the Middle East, as well as to Europe via London. – Information and communication technology (ICT) plays an increasingly important role in the tourism industry. Therefore, the internet can be used as a central platform for communication with consumers. The World Tourism Organization has identified that Tourism solutions have become a key issue in UNWTO’s operational strategy.

The internet can be fully utilized as an information and booking as well as payment medium. – Corporate ventures with media, business and tourism organizations. The Brunei Tourism Board, Royal Brunei Airlines, the celebration committees of the various annual events and heads of the local communities could jointly explore and develop a strategic approach to attract more tourists to visit Brunei Darussalam for the benefit of the people and the nation at the same time. – Networked marketing regionally as well as globally.

For example, on a regional basis, to fully exploit and develop existing Regional Tourism Links with Kalimantan, Sabah, Sarawak and Labuan to market for tourists from the region to visit Brunei Darussalam. On the international level the country’s association e. g. with the Asia-Pacific Economic Cooperation (APEC) grouping and Commonwealth Organization through their respective tourism, working groups, and United Nation World Tourism Organization (UNWTO) must be fully capitalized to develop the position of Brunei in global tourism. Participation in Regional and International Travel Fairs/Expos. – The above points are by no means exhaustive in a strategic marketing management concept, which is an on-going process. Continuously evaluating performance, monitoring new developments, and initiating corrective adjustments are required even to the most comprehensive and well crafted strategies to achieve the goals and objectives. The Administration of Brunei Politics of Brunei is largely influenced by the royalty reigning in the country.

The formal political scenario is dominated by the written constitution of Brunei and accordingly full authority is given to the ruling monarch, the sultan of Brunei. The Sultan is at the top of the hierarchical structure of the sovereign Sultanate of Brunei. The Sultan serves as the Prime Minister, the Minister of Finance and the Minister of defense. Members of the Royal Family feature as the Cabinet Ministers of Brunei Government.

The Sultan of Brunei has the sole authority to decide and appoint the Cabinet Ministers. The sultan is thus the chief political leader of Brunei. The external relationship of Brunei From the external relationship of Brunei in the 16-18 centuries Brunei is coming of the European to South East Asia in 1453, the ottoman Turks captured the city of Constantinople as such, trade routes from Europe to the east were cut off. Thus the Portuguese and the Spanish tried to find a sea route to Asia from Europe.

The Castile war events leading to the war Spanish mission to Brunei in 1576 asked for permission of spread Christianity in Brunei, Brunei’s missionaries to stop spreading of Islam in the Philippines. For the private sector of Brunei are awareness and knowledge have engage as stakeholders partnership information sharing critical infrastructures, mindset and attitudes have challenging complacent partnerships public and media relations, roles responsibility and leadership have guides legislation, funding and costs have definitely challenging depending on respective country and situation.

The hotel to support in the tourism to make it that increase for the economy of Brunei, local people have the revenue from the tourist and for the many shop of souvenirs have to promote in order to invite the highlight product and for the restaurants have to promote the special menu to the tourist and all of these thing it can help to the economy growth up of Brunei. International cooperation of Brunei Brunei Darussalam has been a member of the World Tourism Organization (UNWTO), since 2007.

UNWTO is the specialized United Nations agency that looks after and responsible to the global tourism industry and serves as a global forum for tourism policy issues which involves 154 countries, 7 territories and over 400 affiliate ? members consisting the private sector, educational institutions, tourism associations ? and local tourism authorities. Brunei also follows Asia/Pacific Executive Training Program on Tourism Policy and Strategy from UNWTO.

Apart from these, Brunei also joined to the Association of Southeast Asian Nations (ASEAN), Asia Pacific Economic Conference (APEC), World Trade Organization (WTO), ASEAN Regional Forum (ARF), ASEAN Free Trade Area (AFTA) and East Asian Growth Area (EAGA). Tourism information • Transportation system in Brunei Darussalam By Air Royal Brunei Airlines has direct flights from Bandar Seri Begawan to many destinations around the world. Amongst them are regional capital cities such as Singapore, Kuala Lumpur, Manila, Taipei and Hong Kong.

They also connect to major centers in Borneo such as Kuching, Gunung Mulu National Park and Kota Kinabalu. The country’s airlines also fly to Darwin, Perth and Brisbane in Australia; Bali and Jakarta in Indonesia; and further afield to Abu Dhabi, London and Frankfurt. Other airlines covering the routes to their home countries include Malaysia Airlines, Singapore Airlines and Thai Airways International. As Royal Brunei is a Muslim airline, it therefore does not serve alcohol on its flights. By land

You can easily travel overland between Limbang and Lawas in Sarawak and Bangar in east Brunei. The main overland route by bus is from Miri in Sarawak. However, the usual method to Bandar Seri Begawan seems to by boat. Overland traveling between Lawas and Bangar is expensive. By Boat (Sea) There are boats connecting Brunei to Lawas and Limbang in Sarawak, and another to Pulau Labuan. Except for boats to Limbang, the rest of the international boats leave from Muara, this is located 25 kilometers northeast of Bandar Seri Begawan. There, all Brunei immigration is handled. Travel Statistic in Brunei Brunei recorded about 1 million people of foreign traveler in 2003 and mostly is come from Malaysia through land entry points, it estimates from hotel occupancy rates and on market intelligence gathered from inbound operators. Brunei Tourism estimates the number of right leisure and business tourists to be around 100,000 in 2003 and mostly tourist choose to 3-day average length for stay. Most of these tourists originate from the short- and medium-term markets but important is origin from long-term markets from UK and Germany.

Brunei Tourism’s objective is to increase international tourist arrivals by a minimum average rate of 7% yearly, as well as to increase average length of stay and expend from tourist. This news is relate to tourism policy and planning of Brunei; it’s talk about the empire hotel and country club is return to the European senior tour calendar in 2010, and will also be held at the empire hotel and country club in 2011 and 2012. The 2009 1st runner up golf course for best golf resorts in Asia pacific, this tournament presents a fitting tribute to the world class offerings here at The Empire Hotel and Country club.

We look forward to welcoming some of the world’s most notable golfers back to the course, and to working with the professionals of WSM and Aberdeen Asset Management. The Empire hotel & country club’s championship par-71 course is the flagship for golf in Brunei and first made its mark by being voted “Asia’s Leading Golf Resort” in the world travel awards and is now an established venue for many golf tournaments. The Empire Golf Course is the epitome of championship golf, encompassing lush green fairways and tropical landscapes fringed by jungles with magnificent views of the South China Sea.

Why The Empire Hotel and Country Club can increase many tourists, because the Empire Hotel and Country Club is situated by the South China Sea and a short trip away from the world’s oldest rainforests in Borneo and it is truly one of the finest beach, golf, meeting and spa resorts in the Asia Pacific Region. Catering to many royal and state visitors to Brunei, the hotel provides even the most discerning traveler a truly unique experience in a 180 hectare tropical garden estate. It’s very luxurious, tourists are very enjoying it.

And hotel features 532 spacious rooms including 2-bedroom garden villas and suites; all with balconies and breathtaking views, providing every visitor with their own empire including large marble bathroom. Tourists can see the beautiful scenery, and can have a comfortable bath. The exclusive E-Club with full concierge facilities is available for the most discerning traveler and the hotel has many well equipped meeting and function rooms for a range of events and catered parties.

The Empire Hotel and Country Club has its own cinema complex featuring the latest movie releases plus a state of the art theatre for live performances and presentation. Recreational facilities include a lagoon beach and pools, E Kids club, tennis courts, a fully equipped fitness centre, the Empire Spa and a well established world class country club. For each of the different needs of tourists needs. Hotel is very consideration of the customer. Each tourist come to hotel will be love it. The hotel is very beautiful, famous and luxurious. Management is very good and very consideration of the customer. So it can increase number of tourist.

Reference Introduction: http://tourismbrunei. com/category/country-overview/ http://www. infoplease. com/ipa/A0107361. html http://www. state. gov/r/pa/ei/bgn/2700. htm#profile Tourism policy and planning: http://www. bruneiresources. com/tourism. html file:///G:/Niche%20Tourism%20Is%20The%20Way%20To%20Go%20For%20Brunei. htm The Tourism Industry http://www. bruneidirecthys. net/about_brunei/industry. html Sales and marketing strategy support tourism http://www. freewebs. com/adkz/cool/Proposed%20Marketing%20Plan. pdf The external relationship of Brunei http://www. nationsencyclopedia. com/World-Leaders-2003/Brunei-POLITICAL-BACKGROUND. tml www. soas. ac. uk/directorate/soas2016/file43680. pdf http://www. bruneipress. com. bn/brunei/brunei. html International cooperation of Brunei http://unwto. org/en/about/unwto http://www. bruneipress. com. bn/brunei/brunei. html The trend and future tourism industry in Brunei http://www. bruneimipr. gov. bn/index. php? option=com_content&view=article&id=344:brunei-tourism-resources-abound-unwto-official-&catid=97:other-news http://www. choktaweetour. com/index_info. php? ID=38 Travel Statistic in Brunei http://www. bruneitourism. travel/facts/facts. html The news http://www. bruneitourism. travel/update. html