Introduction Of Energy Market Engineering Essay

Introduction Of Energy Market Engineering Essay

Consumption of energy is greatly affected by economic growing and therefore, is influenced by tendencies in economic development. The International Energy Outlook 2009 ( illustrated below ) states that “ aˆ¦total universe ingestion of marketed energy is projected to increase by 44 per centum from 2006 to 2030. ”

Figure 1. World Energy Consumption 1980 – 2030.

Non-Organization for Economic Cooperation and Development ( OECD ) states account for most of the jutting addition in energy demand, whereas economic growing of the industrialised states is expected to decelerate down. Non-OECD GDP increased by an one-year norm of 4.1 per centum over the past 25 old ages and is expected to make an one-year norm of 4.9 % by 2030. This is chiefly due to the growing in Chinese and Indian economic systems. Growth in OECD economic systems was an one-year norm of 2.9 % during 1982 to 2006, and is expected to fall farther by 2030. The relationship between GDP and energy ingestion is shown below.

Figure 2. Per Capita Power Consumption V GDP.

Figure 3. OECD and Non-OECD Energy Consumption.

China and India together accounted for about 10 % of the universe ‘s entire energy ingestion in 1990, 19 % by 2006, and is expected to make 28 per centum by 2030. Therefore, non-OECD Asia shows the strongest jutting growing of all the non-OECD parts, “ with energy usage lifting by 104 per centum from 2006 to 2030 ” ( International Energy Outlook 2009 ) . Strong growing can besides be observed in the Middle East, Central and South America, Africa, non-OECD Europe and Eurasia, severally. Energy ingestion is going more efficient throughout non-OECD Europe, and in add-on to a worsening population, additions in ingestion are less marked.

Other economic developments that besides affect one-year mean ingestion are:

Fluctuations in oil monetary values:

Changes in Energy Policy by state ( statute law )

Increased accent on sustainable energy, which affects the determination over which type of energy coevals to concentrate

Fiscal Crisis: the current economic downswing has resulted in a moistening of universe demand for energy ; nevertheless, this will stay short term and, is mostly due to a lag in consumer demand for such goods and services. Nevertheless, a gradual return to tendency growing is expected for most states in the following 12 to 24 months.

“ Renewables are the fastest-growing beginning of universe energy, with ingestion increasing by 3 % per twelvemonth ” ( International Energy Outlook 2009 ) , peculiarly, for usage in electricity coevals ( increasing at 2.9 % per twelvemonth from 2006 to 2030 ) . With higher projected oil monetary values, in add-on to lifting concerns over the environmental impact of dodo fuel usage and strong authorities inducements for a displacement of focal point towards renewable energy coevals around the universe, renewable energy beginnings are going more widely accepted and invested.

Concerns over energy security and lifting nursery gas emanations have increased the demand for the development of new atomic bring forthing capacity. Nuclear power coevals is projected to make 3 trillion kilowatt-hours in 2030, up from 2.7 trillion kilowatt-hours in 2006. Despite this projection there is still considerable uncertainness about the hereafter of atomic power, peculiarly with regard to works safety and waste disposal. Higher capacity use rates have been recorded for many bing atomic installations, promoting the regeneration of older workss. Non-OECD states holding been granted an extension for operative works life, nevertheless, some states are unable to back up the high care costs required. On the other manus, China, India, and Russia represent over 65 % of the expected net increase in universe atomic power capacity from 2006 to 2030.

At present, natural gas and coal history for more than 60 % of planetary electricity coevals. Coal, peculiarly in Asia, is a more economical beginning, since it is in ample supply.

These energy tendencies and their effects on providers and clients, in specific sectors of the power coevals industry, are now discussed in greater item in this essay.

2.0 Thermal Power Generation

2.1 Thermal Industry Trends

From 1991 to 1997, demand tendencies were driven by Asiatic states towards steam workss ( coal fired ) . In the remainder of the universe, and in peculiar in industrialised states, the demand for thermic power workss was at a stagnancy point that began in the 1980s.

From 1998 to 2001, there was a important turnaround due to a strong rush in demand in the USA for gas turbines and combined rhythm workss, driving orders above those for steam turbines. At the same clip, the Asiatic market slowed down significantly.

Despite invariably increasing monetary values of primary energy beginnings, viz. oil and natural gas, orders for thermoelectric power coevals machinery have continued to turn. In fact, planetary orders for gas and steam turbines rose twofold in 2007, from 80 GW to 165 GW. There was an even sharper rise in steam turbine orders, which accounted for 70 % of all turbine orders in 2007. In the medium to long term, high oil and natural gas monetary values are expected to go on turning, thereby promoting the usage of other inexpensive dodo fuels, including coal. Despite turning planetary involvement in environmental issues, the World Energy Council confirmed the usage of fossil fuels in power coevals until at least 2030. However, the demand for thermo-electric power works constituents fell by 11 % in 2008. Furthermore, the demand for natural gas-fired workss fell to 58 GW in the first nine months of the twelvemonth. Due to the lag in Asiatic economic systems, with regard to China and India in peculiar, orders for conventional coal-burning workss decreased by 15 % every bit good.

Projections for energy use predict a sound hereafter for gas turbine workss. This depends on the usage of fewer resources, and the decrease of harmful emanations through more efficient and clean power coevals installations. Future gas turbines will necessitate to make 50 % efficiency in individual rhythm, and over 65 % in combined rhythm. There will be a tendency towards Zero Emission Plants ( ZEP ) , which release negligible emanations, such as CO2 and other nursery gases. Even higher efficiencies will be achieved by uniting gas turbines with fuels cells, though, merely after fuel cells have reached suited economic systems of graduated table, cost, and dependability.

2.2 Suppliers

Within the thermic power industry, the relationship between contractors and their providers is normally on a long-run footing. This is due to the fact that power works substructure has a long operating life, is immoveable, and requires long-run planning for fuel supply and plus lifecycle direction.

The most pertinent tendency in this sector is that of tighter environmental criterions, peculiarly in mention to fastening nursery gas ordinances. This tendency has lead to stricter supplier choice standards for contractors.

The thermic power industry has undergone a restructuring that has digressed from the traditional, vertically integrated provider. Contractors now outsource more, besides working economic systems of graduated table in public-service corporation operations. In this sense, globalisation is critical because the power coevals market now seeks out the highest bidder worldwide, instead than concentrating entirely on domestic providers. In some state of affairss, nevertheless, contractors are forced to utilize local providers due to the presence of beginning understandings.

Demand for power is turning and clients require better quality and dependability in products/services. Contractors must guarantee that their providers are able to increase coevals on short notice to run into fluctuating demand. Customers may even inquire to take portion in provider choice for procedures that involve cardinal constituents.

2.3 Customers

The industry is characterized by amalgamate participants and clients who require a high degree of committedness and expertness. Companies normally maintain long-run relationships with all their clients, who tend to be large in size and have high bargaining power due to the high degree of investing that a new power works requires.

In the building, or upgrading, of new power workss, most contract hazards are represented by punishments for holds, contractor claims, and/or internal/external cost additions. There are besides issues associating to client blessing, quality, works handiness during the guarantee period, and safety. More specifically, harmonizing to: the value of the contract ; the type of client ; and the importing state, companies try to take all the necessary safeguards to restrict hazard in footings of both payment and fiscal instruments used. In the most complicated instances, insurance coverage is utilised, or fiscal aid is provided to the client.

Most of the companies offer their clients a comprehensive portfolio of incorporate solutions and services. The construct of quality, as the combined merchandise of all concern activities, from gross revenues to service, stresses that every passage brings the hazard of potentially fring that quality. The consequence is that the quality perceived by the client is non the same as the quality expected by corporate direction.

3.0 Fuel Cells

3.1 Industry Tendencies

Although some informations may non be to the full comparable due to differing organisations reacting twelvemonth to twelvemonth, looking at the chart mentioning to twelvemonth 2003 – 2006, growing in the industry can be seen over the four twelvemonth period. The information supplied shows the undermentioned tendencies:

Gross saless have increased 14 % – from $ 339 million in 2003 to $ 387 million in 2006

R & A ; D outgos have grown 26 % – from $ 659 million in 2003 to $ 829 million in 2006

Employment in the industry has risen 36 % from 6,350 in 2003 to 8,647 in 2006

Figure 4. Growth Chart ( 2003 – 2006 )

Outstanding locations for fuel cell related fabrication, and/or R & A ; D activity, are as illustrated by the undermentioned diagrams. This information shows where fuel cell engineering has been established and is go oning to develop through R & A ; D.

Figure 5. R & A ; D disbursals ( $ 1000000s ) and Employees by State

Standards for the safety of stationary power application were the first to be developed in the fuel cell industry. Today this criterions have been in usage for over a decennary and, with installings now in the 1000s worldwide, have shown themselves to be effectual.

The criterions system for fuel cells does, nevertheless, remain a mix of national, regional and international criterions, some of which convergence and extra others. This tends to make much of the uncertainness when choosing criterions against which a design should be based. While the long-run end of the industry is to develop a more streamlined criterions system based on a individual set of international norms, this will probably take some clip to accomplish.


The chief supply issue, specific to critical nucleus constituents, is the deficiency of appropriate providers for stack constituents. For case, long-run supply contracts are more likely since providers of membranes are limited and difficult to happen, in add-on to strict choice standards with regard to supplier dependability.


The key clients vary significantly among makers. Manufacturers are interested in supplying premier power, backup power, motor power, combined heat and power, and renewable power to a assortment of clients including public-service corporations, industrial, telecommunication, authorities, assorted commercial, concern, and consumer. Fuel cells makers continue to happen an ever-expanding market in which fuel cells can be a clean and effectual option to normally used engineerings.

However, due to the deficiency of hardiness in comparing to traditional engineerings and high capital and operating costs, the fuel cell market is soon in the presentation and merchandise proof phase, where focal point is on merchandise development, every bit good as client feedback in order to understand their demands and heighten merchandise solutions.

4.0 Nuclear Power Generation

4.1 Nuclear Industry Trends

The atomic power sector has late seen revival, chiefly lead by a lifting demand from China, and the demand to construct new reactors to replace those at the terminal of their service life. Furthermore, President Obama late announced, in the 2011 budget petition, an $ 8 billion loan warrant for the building of the United States ‘ new atomic workss, the first works building undertaking in 30 old ages. The generational spring, both in the yesteryear and the expected hereafter, can be visualized in the undermentioned chart, sourced from the UN International Nuclear Commission.

Figure 6. Generation IV Nuclear Energy Systems.

Note that, the forces driving the present addition in the atomic market tendency are similar to those of the yesteryear. This is to state, a mix of societal and economic factors chiefly lead by authorities and societal perceptual experiences of atomic power.

With regard to governmental support for atomic power, it is of import to observe the demand for authoritiess to keep a geopolitical-independent energy beginning to feed the state ‘s power demands. The support plans in the yesteryear have either been initiated to take advantage of technological development chances, or to react to crises: Exploration of the possibility of ‘cheap ‘ fuel ( 1950 ‘s ) , to allow the ‘feeding ‘ demand of atomic armories ( 1960 ‘s ) , to react to fuel monetary value crisis, to react to public perceptual experience ( 1980 ‘s ) , and to maintain C emanations marks.

In add-on to the above macro events, the fiscal demands of atomic power coevals must be considered, in other words, the upfront capital investing required to originate the edifice of a atomic power installation. The policies to fund atomic power coevals have varied depending on geographical location and economical context in which they were undertaken. However, all atomic power reactors have been financed or subsidized by authorities support. For illustration, the United States atomic power part to its national grid was 19.3 % in 2005 ; observing that no new reactors have been approved for building by the Nuclear Regulatory Commission since 1978. Therefore, there is increasing demand for the development of commercial reactors, with a position to be in service in the following 20 old ages.

4.2 Customer

Presently, there are 436 atomic reactors safely bring forthing electricity around the universe, accounting for approximately 15 % of planetary electricity end product. The figure below shows the graphical distribution of atomic reactors worldwide. The following table gives farther information about atomic power and figure of reactors in each state.

Figure 7. Nuclear Reactors Worldwide.

The position of atomic power globally:

A A A A A Operating reactors, constructing new reactors

A A A A A Operating reactors, be aftering new physique

A A A A A No reactors, constructing new reactors

A A A A A No reactors, be aftering new physique

A A A A A Operating reactors, stable

A A A A A Operating reactors, sing phase-out

A A A A A Civil atomic power is illegal

A A A A A No reactors

Table 1. Distribution of World Nuclear Capacity.


1. a One of the conditions of Lithuania ‘s entry into the European Union was that the Ignalina Nuclear Power Plant, Lithuania ‘s lone atomic works, be closed on safety evidences. As a consequence, Lithuania has proposed a replacing to be built on the same site. [ 15 ]

2. b North Korea has four uncomplete reactors, two frozen in 1994 under the U.S.-North Korea Agreed Framework, and two under building by KEDO until suspended in 2003. An experimental 5 MWe reactor is runing at the Yongbyon Nuclear Scientific Research Center.

3. c The about completed A»arnowiec Nuclear Power Plant was abandoned in the early 1990s. There is broad political consensus that Poland needs at least 2 atomic power workss in the North of Poland but no binding determinations have been made so far.

4. 500 Energy per centum produced.

5. vitamin E KrA?ko Nuclear Power Plant, although it is located in Slovenia, 50 % is owned by Slovenia and 50 % Croatia, so half of electricity goes in Croatia

Reactor providers in North America, Japan, Europe, Russia and elsewhere hold a twelve new atomic reactor designs at advanced phases of planning, while others are at a research and development phase.

At the commercial degree, by the terminal of 2006 three major Western-Japanese confederations had formed to rule much of the universe reactor supply market:

Areva with Mitsubishi Heavy Industries ( MHI ) in a major undertaking and later in fuel fiction,

General Electric with Hitachi as a close relationship: GE Hitachi Nuclear Energy ( GEH )

Westinghouse had become a 77 % owned subordinate of Toshiba ( with Shaw group 20 % ) .

Subsequently there have been a figure of other international collaborative agreements initiated among reactor sellers and interior decorators, but it remains to be seen which will be most important. The tabular array below enlists the clients ( Utility Generators ) for these providers.

Table 2. List of Nuclear Operators in the World.

4.3 Suppliers

The atomic industry ( the big reactor sellers and public-service corporations ) is now working in cooperation with national and international regulative and safety organic structures with the purpose of harmonising regulative and public-service corporation demands to reactor designs throughout the universe. Such harmonisation would take down costs for fabrication, building, care and refueling outages. Standardized designs can be produced en masse and with economic systems of graduated table.

In order to understand the relationship with providers, it is necessary to cognize which the premier participants in a atomic undertaking are:

Government – which is responsible for overall energy policy and, in some instances, funding

Market – formed by electricity clients desiring electricity at a competitory monetary value

Utility ( generator ) – which is finally responsible for developing the complete undertaking

EPC contractors – technology, procurance and building companies which are responsible to the proprietor for bringing harmonizing to agenda and budget

Sellers – which are responsible for providing equipment and engineering to either the proprietor, the EPC contractor or as portion of a joint venture or pool, harmonizing to agenda and budget

Safety authorization – which is responsible for turn toing all affairs related to protecting public safety and the environment, from the design phase to works operation and fuel direction.

During the building stage, the assorted hazards can be covered by contractual agreements among the public-service corporation, EPC contractor and sellers. Here there is a scope of possibilities. For illustration, in a prison guard undertaking the EPC contractor can presume about all hazards of cost overproductions. Fiscal punishments and wagess are common, for parts of the building contract associating to timing and quality. As an option, public-service corporations can presume greater hazard in exchange, possibly, for the chance to profit from a lower overall cost.

EPC contractors and sellers will restrict their exposure and finally a part of the hazard will still shack with the public-service corporation. Because atomic workss are really expensive, put on the lining company balance sheets, organizing pool to portion hazards may frequently be a good solution.

5.0 Rivals Analysis

The company operates in the power coevals market that is portion of the broader energy market. The value concatenation for the power coevals market and the chief participants is as shown in figure below.

Figure 8. Competitor Value Chain.

We have chosen the chief rivals that are as follows:

Table 3. Rivals by Energy Sector.





Fuel cell






































GE Energy substructure section is engaged in the development, execution and betterment of merchandises and engineerings that harness resources such as air current, oil, gas and H2O. It includes energy, oil & A ; gas, and H2O & A ; process engineerings concern. Energy concern serves power coevals, industrial, authorities and other clients worldwide with merchandises and services related to energy production, distribution and direction. It offers wind turbines, aircraft engine derived functions, gas turbines and generators, and motors and control systems.

Their planetary presence is as shown in the Fig. 9 below.

Figure 9. GE Global Presence.


Through its partnership with USCAP ( US Climate Action Partnership ) , GE is pressing the U.S. authorities to ordain strong statute law to cut down nursery gases.

GE is one of the universe ‘s prima air current turbine providers. With over 10,000 world-wide air current turbine installings consisting more than 15,000 MW of capacity ; GE plans to be a leader in this section of the market.

GE ‘s Boiling Water Reactor ( BWR ) engineering histories for more than 90 runing workss in the universe today.


The division ‘s activities encompass design, technology, and supply. The energy service division offers comprehensive services for complete power workss and for revolving machines such as gas and steam turbines, generators, and compressors. The division is besides responsible for power works care and operations and the proviso of emanations control services and systems. It ‘s the lone company worldwide that supports clients from the production of oil and gas to power coevals and the transmittal and distribution of electrical energy.

The planetary presence is as shown in Fig. 10.

Figure 10. Mhos Global Presence.


Development and production of systems based on emerging engineerings such as fuel cells and fuel Renewable Energy: Wind power, Solar Power, Photovoltaic and Geothermal.

Mhos is developing energy engineerings, for illustration: procedures to capture and firmly store the CO2 emitted by dodo fuel power workss.


Alstom is engaged in planing and fabrication merchandises and systems for the energy and conveyance substructure industries. The group serves the power coevals market through its power systems sector and its power service sector ; and the rail conveyance market through its conveyance sector. The group chiefly operates in Europe. It is headquartered in Paris, France and employs approximately 76,000 people.

The power systems section provides steam turbines, gas turbines, air current turbines, generators and power works technology. It besides focuses on boilers and emanations control equipment in the power coevals, petrochemical and industrial markets. The section besides supplies air current and hydro equipment every bit good as conventional islands for atomic power workss.

Their planetary presence is as shown in Fig. 11.

Figure 11. Alstom Global Presence.


Alstom and Schneider Electric are fall ining forces to establish a new venture capital fund to finance advanced start-ups in the Fieldss of energy and the environment. The mission of Aster Capital to take minority involvements in advanced start-ups based in Europe, North America and Asia, developing new engineerings that could take to major discoveries in the Fieldss of energy and the environment.

Alstom is the market leader for hydro turbines and generators and has supplied 25 % of the universe ‘s installed hydro power coevals capacity. The group is besides a market leader in the retrofitting concern, with a market portion of approximately 50 % . The group has built around 30 % of the universe ‘s fleet of turbo generators for atomic power workss. Alstom would capitalise on this base.


Figure 12. Areva Global Presence.


Aim: A supply entree to cleaner, safer and more economical energy to as many people as possible.

AREVA is seeking to capitalise on its incorporate concern theoretical account to spearhead the atomic resurgence. The group is present across all industrial activities in this sector. This integratedA concern enables the group to better respond to the strategic challenges confronting its public-service corporation clients.

In order to place itself as leader in carbon-free electricity production, AREVA has fixed the following aims:

Build 1/3 of new power workss on the accessible market

Procuring the fuel rhythm for its current and future clients

Develop its technologically mature, sustainable activities for the handling of spent fuel


Mitsubishi Heavy Industries ( MHI ) – power systems division develops energy preservation steps, crude oil replacements and new signifiers of energy. The division is besides involved in the atomic power field as one of the universe ‘s prima makers of atomic power workss. This division is into fabrication, installing, sale and fix of boilers, steam turbines, gas turbines, Diesel engines, H2O turbines, air current turbines, SCR ( DeNOx ) system, marine machinery, desalinization workss, atomic power workss and equipment, advanced reactor workss, atomic fuel rhythm workss, atomic fuel.

Their planetary presence is as shown in Fig. 13.

Figure 13. Mitsubishi Global Presence.


Expand concern chances through comprehensive proposals of energy/environment related merchandises ( policies ) .

Accelerate planetary enlargement ( expand base webs and organize confederations ) .

By using GTCC, air current turbines, atomic power workss, chemical workss and other bing concerns, we shall put in next-generation concerns such as IGCC, CCS, photovoltaic and solar thermic power workss, offshore air current turbines, EV related concerns and eco-houses.


Figure 14. Toshiba Global Presence.


Toshiba has successfully developed the universe ‘s smallest DMFC ( Micro Direct Methanol Fuel Cell ) as a power beginning for portable electronic devices.

The planetary research activities are managed and integrated so as to guarantee all the research sites collaborate while, at the same clip, staying attuned to their local markets. This planetary web is advantageous non merely in footings of the quality and velocity of the invention procedure but besides enhances cost public presentation.


Figure 15. EDF Global Presence.


Lending to Energy and Climate Change Package – the European Union intends to increase the portion of renewable energies ( hydropower, solar, weave energy, biomass, and geothermic energy ) in its energy mix to 20 % by 2020 and to accomplish this mark, doing major investings, chiefly in hydropower, air current, and solar energy, with the support of EDF Energies Nouvelles ( EDF EN, 50 % EDF ) and its major European companies.

Developing ‘carbon-free ‘ energy coevals by developing low-carbon engineerings

Promoting energy efficiency through demand direction and efficient, environmentally friendly energy usage

Play a prima function in the planetary atomic resurgence,

Support the development of renewable energies and energy eco-efficiency solutions,

Consolidate places in Europe.